1. READ dq1 and answer the questions around half to 1 page.
2.reply 1 classmate answer around 80 words.( I will post it on Saturday)
The class is marketing research. Please answer the questions with marketing thinking. At least 1 peer reviewed APA format reference.
Discussion Question 1 - CLO 5
· What makes a survey question bad or invalid?
· Develop three examples of bad or invalid questions.
· Rewrite your examples so they could be judged as good valid questions.
· Discuss the value of a good questionnaire design.
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