The purpose of this assignment is to analyze a company’s strengths and weaknesses in order to recommend feasible value-enhancing alternatives.
Consider the publicly traded company “Keurig”. In a paper of 1,000-1,200 words, discuss potential growth opportunities and strategies for “Keurig” company and compare the advantages and disadvantages of each opportunity.
1. Conduct a SWOT analysis for the company and discuss your findings. What advantages does the company have over its competition? What opportunities exist in the industry from which the company can benefit? Who is this company's competition, and what types of risks might they pose? What weak areas could this company improve to compete with its strongest competitors?
2. Identify strategic alternatives that create value for the company. Which ones are focused on internal growth and what do they offer to the company? What are the drawbacks of these strategies? Which ones are focused on external growth and what do they offer the company? What are the drawbacks of these strategies?
3. How would you use a decision matrix to identify the leading alternative? Explain how you determined the values used to distinguish between each option. What about the matrix, if anything, may be limiting in its use value to an analyst or decision maker?
4. What factors might inhibit the success of the optimal strategic alternative identified? How can the issues you identified be addressed and corrected?
5. Growing an organization is not always about increasing the size of the firm. If expansion is not the main focus, what other elements lend themselves to growth of the firm? How might each be achieved?
|Course Code||Class Code||Assignment Title||Total Points|
|BUS-485||BUS-485-O500||Benchmark – Strategic Alternatives Assessment||90.0|
|Criteria||Percentage||1: Unsatisfactory (0.00%)||2: Less Than Satisfactory (65.00%)||3: Satisfactory (75.00%)||4: Good (85.00%)||5: Excellent (100.00%)||Comments||Points Earned|
|SWOT Analysis||15.0%||SWOT analysis is not included.||SWOT analysis is incomplete or insufficiently developed.||SWOT analysis superficially addresses the strengths, weaknesses, opportunities, and threats of the corporation but fails to analyze how they might affect its performance.||SWOT analysis adequately addresses the strengths, weaknesses, opportunities, and threats of the corporation and assesses how each might affect its performance.||SWOT analysis thoroughly addresses the strengths, weaknesses, opportunities, and threats of the corporation, assessing how the company might maximize its strengths and capitalize on advantageous opportunities while minimizing its weaknesses and avoiding environmental threats.|
|Strategic Alternatives Advantages and Disadvantages (C6.1)||15.0%||Advantages and disadvantages of the identified strategic alternatives are not included.||Advantages and disadvantages of the identified strategic alternatives are incomplete or insufficiently developed.||Advantages and disadvantages of the identified strategic alternatives are cursory and not directly related to the company researched.||Advantages and disadvantages of the identified strategic alternatives demonstrate some critical thought as to how the opportunities can create value for the company.||Advantages and disadvantages of the identified strategic alternatives demonstrate insightful connections as to how the opportunities can create value for the company.|
|Decision Matrix Application||15.0%||Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so are not included.||Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so are incomplete or insufficiently developed.||Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so are cursory and not directly related to the company researched.||Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so demonstrate some strengths and weaknesses of using the matrix as an analytical tool.||Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so demonstrate focus on key strengths and weaknesses of using the matrix as an analytical tool.|
|Strategic Alternative Inhibitors (C1.2)||15.0%||Assessment of possible inhibitors to the strategic alternative is not included.||Assessment of possible strategic alternative inhibitors is incomplete and steps to address and correct issues are insufficiently developed.||Assessment of possible strategic alternative inhibitors is cursory and steps to address and correct issues are not directly related to the company researched.||Assessment of possible strategic alternative inhibitors demonstrates some analytical thought, and steps to address and correct issues draw appropriate connections between the company researched and its potential growth opportunities.||Assessment of possible strategic alternative inhibitors demonstrates discerning or critical thought, and steps to address and correct issues draw insightful connections between the company researched and its potential growth opportunities.|
|Growth Initiatives||15.0%||Elements of organizational growth are not included.||Elements of organizational growth are identified, but steps to achieve proposed growth measures are incomplete or insufficiently developed.||Elements of organizational growth and steps to achieve proposed growth measures are cursory and not directly related to the company researched.||Elements of organizational growth demonstrate some analytical thought, and steps to achieve proposed growth measures draw appropriate connections to the company researched.||Elements of organizational growth demonstrate discerning or critical thought, and steps to achieve proposed growth measures draw insightful connections to the company researched.|
|Thesis Development and Purpose||5.0%||Paper lacks any discernible overall purpose or organizing claim.||Thesis is insufficiently developed or vague. Purpose is not clear.||Thesis is apparent and appropriate to purpose.||Thesis is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose.||Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.|
|Argument Logic and Construction||5.0%||Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.||Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.||Argument is orderly but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis.||Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.||Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.|
|Mechanics of Writing (includes spelling, punctuation, grammar, language use)||5.0%||Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.||Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.||Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.||Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.||Writer is clearly in command of standard, written, academic English.|
|Paper Format (use of appropriate style for the major and assignment)||5.0%||Template is not used appropriately, or documentation format is rarely followed correctly||Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.||Appropriate template is used. Formatting is correct, although some minor errors may be present.||Appropriate template is fully used. There are virtually no errors in formatting style.||All format elements are correct.|
|Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)||5.0%||Sources are not documented.||Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.||Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.||Sources are documented, as appropriate to assignment and style, and format is mostly correct.||Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.|
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