Prior to beginning work on this discussion, read Chapter 7, Chapter 8, and Chapter 12 from your textbook; the Week 3 Weekly Lecture, the article The Challenge of Exceptional Communication; and the University of Arizona Global Campus Writing Center web page for Argumentative Writing (Links to an external site.).
Review the writing techniques on the Argumentative Writing (Links to an external site.) page and, using a minimum of one scholarly source from the library, write a two to three paragraph (150 to 200 words) persuasive statement explaining why your university is a good place to earn an education. Consider your audience as other adult learners and prospective adult learners. You can choose to craft a statement useful to all prospective students, focus on an academic discipline, or another important aspect of your college experience. Make sure your introductory comments clearly identify your target audience.
Guided Response: Review several of your peers’ posts, responding to at least three of them by Day 7. Respond substantively to at least three classmates throughout the week. Address the following in your post:
The challenge of exceptional communication Fitsimmons, Gary. The Bottom Line; Bradford Vol. 27, Iss. 2, (2014): 57-59. DOI:10.1108/BL-04-2014-0009 PDF Cite Full text Full text – PDF Abstract/Details Abstract Translate Purpose
– The purpose of this article is to promote good communication practices.
– The article defines the elements of the communication process, shows the most likely trouble spots in that process and discusses what good communication practice looks like practically.
– The article's findings are that the key to good communication practices is strong trusting relationships between the communicators.
– Good communication practices affect productivity and therefore the bottom line.
– Workplace relationships affect the quality of workplace communication and vice versa.
– The value of the article is a reminder of how to deal effectively with one of the most common workplace challenges.
More Full Text Translate The top ongoing challenge in most organizations is maintaining good communication. We usually express this in terms like "strong lines" or "open channels" of communication. But positive, productive communication involves more than just the channel that people use to communicate. Other components of the process of communication include the communicator,
who frames the communication in a certain way, and the receiver, who not only receives it but also interprets it using specific filters. Understanding the entire process is important to doing it well. Good communication practices have everything to do with productivity and therefore the bottom line of an organization.
If there is miscommunication occurring or if communication efforts seem to be unproductive in an organization, we often look for a faulty channel because it is the easiest part to see and therefore the easiest to fix when it is broken. To be sure, the appropriate channel should be selected for any communication and that channel must be in proper working order to optimize the desired effect of the communication, but it is rarely the problem. The channel has the least to do with the "human factor" in the communication process, and as any manager can attest, the human factor can be extremely messy, variable and severely unpredictable. That is what makes it both hard to troubleshoot and hard to fix when it disrupts the communication process. Because the sender and the receiver are both human beings and subject to the human factor, they are usually the source of breakdowns in communication.
As the initiator of the communication process, the sender bears primary responsibility for the success of the communication. Not only does the sender need to make sure of the accuracy of the content of the communication but also needs to frame the communication in a way that will be the most likely to achieve the desired effects. This includes the timing, the language used, the channel and format of the message. The "messy" part of this is that the sender must not only deal with his/her own perceptions in framing the message but must attempt to anticipate those of the intended audience. Success therefore depends largely on the sender's knowledge of the intended receivers and ability to make the choices that will make the message the least susceptible to being altered or blocked by the filters of the intended audience. Because the members of the intended audience are always unique individuals, knowing them at the level necessary for success is difficult at best and there is often not a single way to frame a message that will allow it to pass through all of their filters simultaneously. This is why mass communication usually involves a deliberate choice to use a multiplicity of times, channels, formats and sometimes even languages (or language styles) to reach as many people as possible with the intended message. This is also why social media is now being touted as the way to tailor messages to targeted individuals because they can more easily be grouped according to common interests, goals or backgrounds.
We have all heard of communication failures where we could easily identify a lack of care on the part of the communicator in choosing the best way to frame their message. But even with the most carefully thought-out message, failure can still occur, leaving the sender bewildered as to what went wrong. Here is where the receiver bears some responsibility in the process. The receiver must assume that the sender is sending a message in good faith with a desire to be understood correctly. The receiver can help the process by using active listening techniques, such as giving full attention to the communicator, and if possible verifying his or her understanding of the message with the communicator. This, of course, takes effort and must be supported by a desire on the part of the receiver to fully understand the message.
Because communication can only fail if there is an unwillingness or total inability on the part of either the sender or receiver to put forth the effort necessary to see it succeed, the successful manager must cultivate a workplace culture that rewards good communication practices. This is done by first setting a good example in putting forth great effort to both frame communication responsibly and in being diligent in listening actively to communication to make sure he or she understands the intended meaning clearly. Training may be necessary and should always be encouraged in this area.
Most workers will easily discover the value of good communication practices, as they are able to accomplish work in collaboration with each other with fewer frustrating misunderstandings that sap time and productivity. But the wise manager knows that incentives help to get to that place and maintain it. One of the most effective incentives is simple recognition of good communication practices when they are applied by staff members. If done in staff meetings or by email sent to all staff, this recognition will encourage both the one who put forth the extra effort and others to emulate that behavior. So how does good communication look in practical application?
The communicator must weigh his or her words carefully each time he speaks or writes. Do not be afraid to defer answering until you have had time to fully investigate a matter, but by the same token, do not take too long to respond when timeliness is important. Always read written communication out loud before sending it, to catch errors in grammar and to get an idea for the tone that the receiver will "hear" in it. Be especially careful about using sarcasm and other modes of less-than-straightforward expression unless you know the receiver(s) well enough to know how they will take it. Always be as open and up front with everyone as much as possible while guarding the confidentiality with which you have been entrusted. Regard each individual with which you communicate as important and let it show. Whenever you need to make any decision that affects others, communicate with them about your thoughts on the decision you have to make and get their feedback before finalizing the decision and beware of assuming that they know anything that you have not told them. Always encourage questions until your message is clear to your listeners. Common courtesy and civility are never wasted in any effort to communicate.
The receiver must make sure he or she understands the intent of the communicator in every communication. Even if there is little doubt as to the intent it is still a good idea to confirm it by rephrasing the message back to the communicator. Always assume the best of intentions in the communication until it is obviously otherwise. Remember that when you reply to a message you become the communicator and must then bear primary responsibility for the success of the communication, but as an active listener, you can greatly influence the direction of a conversation.
What should be obvious from all of this is that good, successful communication helps to build good relationships while at the same time being greatly enhanced by them. The most important key to communicating effectively is having a strong trusting relationship with your receivers that will aid in knowing intentions and overlooking minor lapses in good communication practice,
which are bound to happen. The receiver's perception of your character will set the stage for any communication that you offer. That is why cultivating good relationships through each communication will help ensure the success of future communication efforts.
About the author
Gary Fitsimmons is currently Director of Library Services at Bryan College with 15 years of director experience and over 22 years in librarianship. Gary Fitsimmons can be contacted at: [email protected]
AuthorAffiliation Gary Fitsimmons Library, Bryan College, Dayton, Tennessee, USA
Word count: 1315 © Emerald Group Publishing Limited 2014
After studying this chapter, you will be able to
1 Identify the major digital media formats available for business messages, and list nine compositional modes used in digital media.
2 Describe the evolving role of email in business communication, and explain how to adapt the three-step writing process to email messages.
3 Identify the advantages and disadvantages of business messaging systems.
4 Explain why organizing website content is so challenging, and explain the concept of information architecture.
5 Explain how to adapt the three-step writing process to podcasting.
Image Improve Your Grade!
More than 10 million students improved their results using Pearson MyLabs. Visit mybcommlab.com for simulations, tutorials, and end-of-chapter problems.
COMMUNICATION CLOSE-UP AT Slack
If there’s a business award for accidental success, Stewart Butterfield would surely be a leading contender for it. He has the unusual distinction of being the cofounder of two different video game companies that didn’t succeed at their original missions but wound up spinning off secondary software features that became massive business successes on their own. The first turned into the photo-sharing web service Flickr, which was once just a feature inside an online role-playing game.
After selling Flickr to Yahoo! for a tidy sum, Butterfield cofounded another video game company. Again, the game business didn’t work out, but he and his partners commercialized an instant messaging function the company had developed for internal use. That capability was expanded and became the Slack messaging system, and it is leading an upheaval in the world of business communication.
Slack cofounder and CEO Stewart Butterfield guides the development of a workplace messaging system that thousands of companies are using to improve team communication.
Slack offers several communication and information-management tools, but at its heart it is a workplace messaging system. Teams can set up a variety of channels to manage communication on specific topics, and individuals can configure alerts to make sure they get the messages they need without getting flooded by messages they don’t (one of the banes of email). All communication is automatically archived, so it’s easy for everyone on a team to find information. A key feature that Butterfield promotes with Slack is transparency, in that communication threads are no longer lost or hidden in private email exchanges but out in the open for everyone on a team to see and share.
To understand the appeal of Slack, one needs to understand the love/hate relationship many business professionals have with email. Email is so ubiquitous that it’s easy to forget what a revolutionary and disruptive medium it once was. In a world where internal memos could take hours to deliver and external letters could take days, nearly instantaneous email changed business communication forever, and it remains a vital communication tool.
However, email has long suffered from a serious case of too-much-of-a-good-thing. Many professionals complain of drowning in a flood of messages, with some getting dozens or hundreds of messages a day—even as they miss vital information when colleagues neglect to include them in message threads. Moreover, email is poorly suited to some of the tasks people use it for, such as project management, collaboration, information management, and other processes that require group communication and shared information access.
A variety of technologies that aim to overcome the disadvantages of email have recently entered the market, from basic instant messaging to full-featured collaboration systems. But few have caught on as quickly as Slack. Within a year of its 2013 launch, Slack had a half million daily users in 60,000 teams around the world and laid claim to being the fastest-growing business app in history. Within two years, the service had more than 2 million active users. Some describe it as more than a mere communication tool, calling it a radical way to transform how they work.
For many business communicators, Slack is clearly filling an unmet need. A majority of customers report greater productivity, more transparency, improved team culture, easier access to information, and a reduced need for meetings. On average, users say it has cut email use in their organizations almost in half, and many say it has nearly eliminated email entirely. By enabling communication and collaboration in ways that support how today’s professionals want and need to work, Slack and other corporate messaging systems might finally be taming the dreaded email monster
After studying this chapter, you will be able to
1 Identify seven key points for using social media in business communication.
2 Describe the business communication applications of social networks.
3 Explain how information- and content-sharing sites are used in business communication.
4 Describe the role of blogging in business communication today, and explain how to adapt the three-step writing process to blogging.
5 Describe the business uses of Twitter and other microblogging systems.
6 Offer guidelines for becoming a valuable wiki contributor.
Image Improve Your Grade!
Over 10 million students improved their results using Pearson MyLabs. Visit mybcommlab.com for simulations, tutorials, and end-of- chapter problems.
COMMUNICATION CLOSE-UP AT Starbucks
With its portfolio of worldwide locations pushing toward the 20,000 mark, Starbucks has a reputation for being nearby wherever and whenever anybody might be craving a cup of coffee. Not surprisingly, its online communications follows the same strategy of being everywhere its customers might be. Its broadest presence is on Facebook, with more than 50 company-sponsored pages, including local pages in more than 40 countries. Typical posts include contests and other special promotions, enticing photos of various coffee drinks, instructional videos on making a great cup of coffee at home, and updates on community involvement projects. Two of the company’s most popular drinks, the Frappuccino and Pumpkin Spice Latte, even have their own social media accounts.
Starbucks also maintains several dozen Twitter accounts, many of which are country specific and tuned into local interests. In the Netherlands, for instance, fresh pastries are an essential
part of the coffee experience, so employees alert customers on Twitter whenever a fresh batch is ready.
The company is active on a wide variety of other platforms as well, including Pinterest, YouTube, Foursquare, and Instagram. Although it is everywhere online, Starbucks takes care not to wear out its welcome. It posts new information relatively infrequently compared with many other major consumer brands. “They’re not cluttering up your newsfeed,” notes one industry observer.
Many companies use social media to offer digital coupons and sponsor online contests, but Starbucks takes things to an entirely new level. Its attention-getting efforts have included an online puzzle/scavenger hunt featuring Lady Gaga and an augmented-reality smartphone app that triggered animated movies when a phone was pointed at specially coded coffee cups.
Alexandra Wheeler, the company’s vice president in charge of global digital marketing, emphasizes that these social media efforts are about more than gaining fans and building awareness. “They can have a material impact on the business,” she says, citing one social media campaign that brought a million customers into Starbucks stores.
Coffee shops are community gathering places, and a team of Starbucks employees use social media to extend that community feel into the virtual realm by connecting with fans and customers on a variety of social platforms.
© Iain Masterton/Alamy Stock Photo
Like many companies still experimenting with social media as new tools and techniques emerge, Starbucks has had a stumble or two along the way. A notable example was a holiday Twitter hashtag campaign in the United Kingdom in which the company used a big-screen monitor at a national museum to display any tweet that included #spreadthecheer. Starbucks was embroiled in a public controversy over corporate taxes at the time, and some people used the opportunity of the unmonitored Twitter channel to post angry and occasionally obscene messages about the company.
This episode highlights one of the core dilemmas in social media: How much control should companies exercise over the social media channels they sponsor? If they try to exert too much control, they can stifle the very aspect of social engagement they’re aiming for. If they exert too little, even well-intentioned efforts can spin out of control and lead to embarrassing public spectacles. As social media continue to reshape business communication, finding the right balance of conversation and control promises to be a never-ending challenge.1
We are a professional custom writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework.
Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill our Order Form. Filling the order form correctly will assist our team in referencing, specifications and future communication.
2. Fill in your paper’s requirements in the "PAPER INFORMATION" section and click “PRICE CALCULATION” at the bottom to calculate your order price.
3. Fill in your paper’s academic level, deadline and the required number of pages from the drop-down menus.
4. Click “FINAL STEP” to enter your registration details and get an account with us for record keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.
Why Hire Safehomework.com writers to do your paper?