The Art and Science of Persuasion
To prepare for this assignment, please read the Harnessing the Science of Persuasion article.
Persuasion is oftentimes considered an art, but it is based on the psychological science of social influence. With knowledge of the key principles that undergird this process, you may become a savvier consumer. You may also find ways to implement these strategies effectively in your personal and professional life.
Before beginning your paper, select one of the six fundamental principles identified in Cialdini (2014).
Then, in your paper,
The Art and Science of Persuasion paper
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